A report just out from our colleagues at the Learning & Work Institute into how adults with qualifications below level 2 make decisions about whether or not to take up learning.
Many of the findings confirm barriers and motivations found generally in research around the uptake of learning by adults, but given recent shifts to online learning it is interesting to note that there were divided opinions and many said they would prefer to attend a face-to-face class rather than undertake a fully online or blended learning course.
Interesting too that research participants stressed that marketing materials should be visually appealing, and information should be presented in a clear and accessible manner. They wanted messaging about the challenges and benefits of learning to be honest and accurate and include real life examples.
The full report can be read at https://falni.org/wp-content/uploads/2021/03/Decision_making_of_adult_learners_below_level_2.pdf